SamreensVanity New York was born out of a passion to celebrate South Asian culture and create equitable representation in the makeup industry.
I was born in Pakistan and attended college in the United States. After college, I became an account manager in the male-dominated auto industry, although makeup was always a passion. When I finally decided to turn that passion into a career, I enrolled in the prestigious College of Makeup Art and Design in Toronto. I recognized early-on that there was little South Asian representation in the beauty industry. Whatever limited representation there was, I found, felt orchestrated and lacked authenticity. This deeply motivated me to find a way to celebrate, not hide, my culture. My mission became to create an authentic, conscious and inclusive brand so other young South Asians can feel truly celebrated.
You can find me at @SamreensVanity on Instagram. I use this platform to provide makeup tips and education, product awareness, and inspiration for my community of more than 25,000 followers. From equality and inclusion awareness to sharing the Pakistani virtues of pride, devotion and loyalty, my aim is to connect and celebrate with my fellow beauty lovers.