Celebrate Every Shade of You This Season

Luxury cosmetics that honor your worth and pay tribute to your beauty

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FEATURED ON

“The products are clean, cruelty free, halal, and kosher.”

“Absolutely gorgeous and on point!”

“She’s perfected a dual-ended nude lipstick and lip liner with an earthy, warm hue and semi-matte finish.”

“They create versatile, eco-friendly products that make travel a breeze while being kinder to the planet.”

“...with their super pigmented Desi Dream Cheek Charm blush adding a pink glow to the cheeks precisely where it's needed."

Samreen's Vanity Featured on NBC Chicago

Watch our founder, Samreen Arshad, as she appeared on a dedicated Chicago Today Show segment, discussing the brand, our upcoming evolution, and her entrepreneurial passion for beauty.

WATCH NOW

You Deserve to be Celebrated

Elevate your beauty routine with our luxurious European-made, South Asian-owned cosmetic line, customized to meet your unique preferences and needs, ensuring you look and feel your best.

SHOP ALL

Celebrating Rich Culture, Heritage & The Planet

We've meticulously crafted cosmetics that elevate your beauty, cherish your uniqueness, pay homage to the rich tapestry of South Asian culture, and empower you to confidently embrace your authentic self.

Vegan

Cruelty-Free

Long-Lasting

Waterproof

Smudge-proof

Welcome to Samreen's Vanity.

As a trained makeup artist and woman of color, I saw a gap in the beauty industry. The products available just didn’t work for us: wrong undertones, pigments that didn’t last, and difficult applications. So, I decided to create something better.

Samreen's Vanity was born to exceed expectations, both mine and yours. Now, as we grow, we're excited to announce a makeover for our brand.

Read more…

WHAT CUSTOMERS ARE SAYING

"It lasted me all day and did not smudge at all. I was so shocked!  Will definitely be buying more!!"

Alesha S

SHOP EYES

"Best eyeliner! So easy to apply and stays on all day. Hawke's Bay is my go-to. The most beautiful warm brown."

Rose

Shop Eyes

"Beautiful color, the lipliner stayed put for the entire day! Highly recommend it!"

Camila A

SHOP LIPS

"I absolutely love the black color of the eyeliner and how easy it glides on and blends"

Enas L

SHOP EYES

"Smudge-proof and glides so smoothly. I use this shade on my eyebrows too"

Riffat A

SHOP EYES

"I love the product. It lasts, it has a rich finish, and it doesn't break"

Shonda

SHOP BLUSHES

"I've used many eyeliners, but nothing compares to Kolachi Nights. Love it!!!"

Erum M

SHOP EYES

"I love the color of the lipliner and the lipstick. Plus, it's all-in-one."

Prity D

SHOP LIPS

"Love the color, long wearing and comfortable. Will definitely order again!"

Kimberly G

SHOP LIPS

"This glides on so smooth, and makes my lips look great. It also wears really well. I love it!"

Megan K

SHOP LIPS

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Our weekly email series Celebrating True You will share tutorials, new product releases, and inspiration to continue to help you elevate and express yourself.

@samreensvanity