FEATURED ON
“She’s perfected a dual-ended nude lipstick and lip liner with an earthy, warm hue and semi-matte finish.”
“They create versatile, eco-friendly products that make travel a breeze while being kinder to the planet.”
Samreen's Vanity Featured on NBC Chicago
Watch our founder, Samreen Arshad, as she appeared on a dedicated Chicago Today Show segment, discussing the brand, our upcoming evolution, and her entrepreneurial passion for beauty.
You Deserve to be Celebrated
Elevate your beauty routine with our luxurious European-made, South Asian-owned cosmetic line, customized to meet your unique preferences and needs, ensuring you look and feel your best.
Celebrating Rich Culture, Heritage & The Planet
We've meticulously crafted cosmetics that elevate your beauty, cherish your uniqueness, pay homage to the rich tapestry of South Asian culture, and empower you to confidently embrace your authentic self.
Vegan
Cruelty-Free
Long-Lasting
Waterproof
Smudge-proof
Welcome to Samreen's Vanity.
As a trained makeup artist and woman of color, I saw a gap in the beauty industry. The products available just didn’t work for us: wrong undertones, pigments that didn’t last, and difficult applications. So, I decided to create something better.
Samreen's Vanity was born to exceed expectations, both mine and yours. Now, as we grow, we're excited to announce a makeover for our brand.
WHAT CUSTOMERS ARE SAYING
"It lasted me all day and did not smudge at all. I was so shocked! Will definitely be buying more!!"
Alesha S
"Best eyeliner! So easy to apply and stays on all day. Hawke's Bay is my go-to. The most beautiful warm brown."
Rose
"Beautiful color, the lipliner stayed put for the entire day! Highly recommend it!"
Camila A
"I absolutely love the black color of the eyeliner and how easy it glides on and blends"
Enas L
"This glides on so smooth, and makes my lips look great. It also wears really well. I love it!"
Megan K
JOIN OUR COMMUNITY
Our weekly email series Celebrating True You will share tutorials, new product releases, and inspiration to continue to help you elevate and express yourself.