Welcome To The Evolution

Welcome to Samreen’s Vanity! 

We’re thrilled to have you with us.

We’re on a mission to revolutionize the beauty industry by providing accessible, high-quality makeup products for women of color. We hope you'll join our community, where we aim to build awareness and a platform for South Asian women, and anyone else who feels overlooked in the makeup world.

Throughout this journey of building a brand, I've learned so much, thanks to our inspiring partners who have supported and motivated me. Now, as we grow, it’s time to step up and embrace our next chapter.

Here’s where we stand:

• We know our products are loved (low return rate, raving reviews).

• We have makeup expertise—I’m a certified makeup artist with a deep understanding of what’s needed to create top-notch products.

• Our South Asian heritage is vibrant and full of life, and we want everyone to join in our celebrations.

• We believe makeup does so much more for your soul than it does for your outer appearance. It helps you feel your best self!

• We are with the community and for the community. You have helped us get to where we are today and we want to make you proud.

• Representation matters. Presence matters. We want all women of color to have a platform to share their beauty and voices.

• We care about the environment and our health, which is why we’re committed to being a clean beauty brand—vegan, cruelty-free, and sustainable.

• Transparency is key. It’s inherent to our belief system.

• We have a clear direction. We may pivot and adapt but we won’t lose sight of our vision.

Big things are ahead. I'll be sharing what I've learned and how we'll implement it across our brand. I invite you to share your thoughts and feedback. Be part of our community and the change.

Xo, Samreen