2in1 | Multifunctional | Vegan | Kosher

Our products are convenient, multi-use, sustainable, so you can travel light and have less of an environmental impact along the way.

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Recyclable packaging

You Deserve To Be Celebrated

With our high-quality, European-made, South Asian-owned cosmetic line, you will finally have beauty products that understand and cater to you.


Celebrating Rich Culture, Heritage & The Planet

We’ve created the best cosmetics that enhance your beauty, value you, celebrate the culture and heritage of South Asia, and encourage you to show up as your real self. 

We believe in conscious beauty that doesn’t harm people, animals, or the environment.

  • Vegan
  • Cruelty-Free
  • Eco-Friendly
  • Long-Lasting
  • Waterproof
  • Smudge-proof
  • Gentle With Contacts
  • Paraffin Free
  • Carbon Free
  • Halal
  • Kosher
  • Sustainable/Recyclable Packaging

Perfect Your Effortless Looks

Our founder, Samreen Arshad, a formally trained makeup artist shows you tips and techniques to enhance your beauty with this FREE masterclass.


Join Our Community

Our weekly email series Celebrating True You will share tutorials, new product releases, and inspiration to continue to help you elevate and express yourself.